A logo has one of the hardest jobs in design. It has to work as a tiny favicon in a browser tab. It also has to work as a large sign above a shop entrance, often within the same week. Fine detail that looks sharp on a business card disappears completely at sixteen pixels. A concept that depends on subtle colour gradients breaks easily. The moment it needs a single-colour print, it falls apart. Most logo problems trace back to skipping this constraint during design.
We design every logo against that full range from the start. It's never an afterthought once a concept is chosen. That means testing it small, and testing it in black and white. It also means testing it next to your actual brand colours, all before anything gets finalised. A logo that survives all of that is one that will still look sharp five years from now. It will hold up on formats nobody has even thought to use it on yet.